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In Bloom - Fair Trade Flowers

One World Flowers - Fair Trade Flowers

a Blooming Business

Human Rights, Africa, Social Justice, Environment, Labor Rights, Nature, Short Film
Ton van Zantvoort
52 minutes


* World Premiere Thessaloniki Documentary Festival
*Healthy Workplace Film Award DOK LEIPZIG!
International Film Festival Amsterdam

4 out of 5 Stars!
- Eye for Film

"Powerful... Devastating... Highly recommended!" - Video Librarian
"It's time to wake up and smell the imported roses."
-Edinburgh Int'l Film Festival
"Part poetry, part explosive exposé."
-Newport Int'l Film Festival
"A quietly formidable film."
-Vancouver Film Festival


Newport Int'l Film Festival
Edinburgh Int'l Film Festival
Planet in Focus Environmental Film Festival
Vancouver Int'l Film Festival
Edinburgh Int'l Film Festival
Newport Int'l Film Festival



The roses we enjoy may come with more thorns than we realize. Delving deep into the heart of the global flower industry, A BLOOMING BUSINESS shows us the difficult reality behind the pretty flowers. In Kenya, giant flower factories use massive amounts of pesticides and chemicals to keep their flowers alive and then pollute the local water supply, harming the very same people they employ. A revealing investigation into the horrific working conditions and sexual abuse that the workers must endure in order to keep their job. A BLOOMING BUSINESS explores the human and environmental repercussions of the floral industry.

A rose may no longer smell as sweet.



Ton van Zantvoort

Ton van Zantvoort is an independent filmmaker and takes the initiative to produce a film in accordance with his own interest. His way of producing seems to be connected with direct cinema; direct observations with minimum external interference and control over virtually the entire process of making a film. However, in Ton's films, you will notice that the preference lies in styling and emphasizing the layout of image and sound. This makes the work original and bears witness, content wise, to the enormous will power of the maker. Throughout his films, Ton consciously lays down his statement, through which he creates his own vision of reality. The vision of a western civilized person who makes us do some soul searching. Some confronting soul searching, yet making it a process you want to endure as long as possible.


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